Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd.
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2003
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/19078/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.19078 |
---|---|
record_format |
eprints |
spelling |
my.utm.190782011-11-30T04:27:56Z http://eprints.utm.my/id/eprint/19078/ Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. Chew, Boon Cheong Unspecified 2003 Thesis NonPeerReviewed Chew, Boon Cheong (2003) Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development. |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
topic |
Unspecified |
spellingShingle |
Unspecified Chew, Boon Cheong Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. |
format |
Thesis |
author |
Chew, Boon Cheong |
author_facet |
Chew, Boon Cheong |
author_sort |
Chew, Boon Cheong |
title |
Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. |
title_short |
Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. |
title_full |
Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. |
title_fullStr |
Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. |
title_full_unstemmed |
Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. |
title_sort |
implementation differentiating and positioning strategy for market offering in malaysian market : case study in umw toyota motor sdn. bhd. |
publishDate |
2003 |
url |
http://eprints.utm.my/id/eprint/19078/ |
_version_ |
1643647048489107456 |
score |
13.18916 |