Branded domain name as an online marketing tool : a case study in hospitality industry
While they could plead ignorance last century, hospitality enterprises cannot ignore the Internet this century; effective Internet use is a competitive advantage. Choosing the right domain name or names is a critical key to effective Internet use. In addition to the branding opportunities and protec...
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| Main Authors: | , |
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| Format: | Book Section |
| Published: |
Penerbit UTM
2008
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/17034/ |
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