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Critical success factors in personal selling of computer based products

Commercialization of new high-tech products is often the costliest stage of the entire product development process. Yet even when the process is well managed, the risk of failure remains high. New high- tech products usually have just one shot at the market. Get it wrong and the consequence...

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書目詳細資料
主要作者:	Zaidin, Norzaidahwati
格式:	Book Section
語言:	English
出版:	Penerbit UTM Press 2009
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.utm.my/id/eprint/14457/1/NorzaidahwatiZaidin2009_CriticalSuccessFactorsinPersonaSelling.pdf http://eprints.utm.my/id/eprint/14457/
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