Revising engineering education curriculum as a marketing strategy to boost student enrollment

• Main Authors: Shamsul Bahri, Nur Ayuni, Anuar, Nur Batrisya, Mihad, Umi Salmah
• Format: Article
• Language: English
• Published: Asian Scholars Network 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/108707/1/NurAyuniShamsul2023_RevisingEngineeringEducationCurriculum.pdf; http://eprints.utm.my/108707/; http://dx.doi.org/10.55057/ijbtm.2023.5.S4.13

In today's rapidly changing and competitive marketplace, engineering education institutions recognize the critical role of updating their curriculum as a strategic marketing tool to attract and retain students. The objective of updating the curriculum for future engineering education courses is to bridge the gap between traditional teaching and learning methods and the evolving needs of the industry. To gain valuable insights into the implementation and impact of curriculum updates, this study employs a thematic analysis technique. The thematic analysis aims to determine the main themes that address the following key research questions; What is the impact of updating engineering education curriculum towards student enrollment?.By conducting a thorough analysis of these research articles, this study seeks to provide practical recommendations for engineering education institutions looking to leverage curriculum updates as a marketing strategy in today's highly competitive landscape. By identifying the necessary changes in curriculum elements and addressing the challenges and barriers, institutions can enhance their appeal to prospective students and improve their ability to retain students. Ultimately, the findings of this study aim to support engineering education institutions in effectively utilizing curriculum updates to attract, engage, and retain students in an evolving educational environment.