Revising engineering education curriculum as a marketing strategy to boost student enrollment

• Main Authors: Shamsul Bahri, Nur Ayuni, Anuar, Nur Batrisya, Mihad, Umi Salmah
• Format: Article
• Language: English
• Published: Asian Scholars Network 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/108707/1/NurAyuniShamsul2023_RevisingEngineeringEducationCurriculum.pdf; http://eprints.utm.my/108707/; http://dx.doi.org/10.55057/ijbtm.2023.5.S4.13

In today's rapidly changing and competitive marketplace, engineering education institutions recognize the critical role of updating their curriculum as a strategic marketing tool to attract and retain students. The objective of updating the curriculum for future engineering education courses is...