The influence of halal food knowledge and trust on non-muslim consumers' halal food purchase intention

• Main Author: Wibowo, Mas Wahyu
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utm.my/108394/1/MasWahyuWibowoPAHIBS2018.pdf.pdf; http://eprints.utm.my/108394/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154577

The drivers of non-Muslim consumers in Malaysia to consume halal food have become one of the topics in halal studies. Those studies mostly mentioned that health benefits become the main reason for the non-Muslim consumers to consume halal food. However, there are still perceptions amongst the non-Mu...