Exploring the path of biomedical technology in consumer neuroscience research: a comprehensive bibliometric analysis.

• Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Khraiwish, Ahmad, Homsi, Lama Nasrallah
• Format: Article
• Language: English
• Published: International Association of Online Engineering 2023
• Subjects: Q Science (General)
• Online Access: http://eprints.utm.my/105825/1/NorZafirMdSalleh2023_ExploringthePathofBiomedicalTechnology.pdf; http://eprints.utm.my/105825/; http://dx.doi.org/10.3991/ijoe.v19i16.44667

This study performs a comprehensive bibliometric analysis of biomedical (i.e., non-brain) technology such as eye-tracking (ET), electromyography (EMG), galvanic skin response (GSR), implicit association test (IAT), and electrocardiogram (ECG) tools in studying consumer’ behavior. To achieve this aim...