The adoption of stimulus-organism-response (SOR) model in the social commerce literature.

• Main Authors: Zhao, Kexin, Teo, Poh-Chuin
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utm.my/105161/1/ZhaoKexin2023_TheAdoptionofStimulusOrganismResponseSORModel.pdf; http://eprints.utm.my/105161/; http://dx.doi.org/10.6007/IJARBSS/v13-i7/17290

Social commerce business is built on interpersonal networks and uses Internet social technologies to conduct sales of products and services, whereby it has been seen as a powerful visible symbol of the new e-commerce era (Wang et al., 2022). Users have witnessed the growth of various methods of exch...