The literature review on short video social media advertising effectiveness.
The purpose of this paper is to review the literature development of short video social media advertising and determinants in shaping its effectiveness. As the popularity of social media platforms continues to rise, business practitioners and marketers have recognized the potential of utilizing shor...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105289/1/LiuYueqin2023_TheLiteratureReviewonShortVideoSocialMedia.pdf http://eprints.utm.my/105289/ http://dx.doi.org/10.6007/IJARBSS/v13-i8/17643 |
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