Conceptual model of consumer acceptance on mobile commerce in Malaysia

• Main Author: Al-Rawi, Mohammed A. Sabri
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: T Technology (General); TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://eprints.utm.my/id/eprint/102391/1/MohammedASabriAlRrawiPRAZAK2022.pdf; http://eprints.utm.my/id/eprint/102391/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:151666

The use of Mobile commerce (m-commerce) services is rapidly growing in various fields. However, there has been no research on the relationship between m-commerce performance and effort expectancies, social influence, facilitating conditions, trust, risk, mobility, and personal innovation. Several fa...