Consumer intention to use smartphone for mobile shopping

• Main Authors: Chong, Ren Lee, Kah, Yan Tam, Jee, Yan Lim, Pei, Ying Seow, Pooi, Vivian Sun Lee, Nurin Amanda Muhammad Faris, Hairunisa Mohd Haris
• Format: Book Chapter
• Language: English
• Published: IGI Global 2016
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: https://eprints.ums.edu.my/id/eprint/20090/1/Consumer%20intention%20to%20use%20smartphone%20for%20mobile%20shopping.pdf; https://eprints.ums.edu.my/id/eprint/20090/; https://doi.org/10.4018/978-1-5225-0746-8.ch014

The purpose of this study is to identify the determinants to use the mobile phone to make purchases. The study involved a total of 210 respondents approached in a public higher learning institution in Federal Territory of Labuan, Malaysia. This study applies convenience sampling technique to ensure...