To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise

• Main Author: Mohd. Ariffin, Saiful Norazwan
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf; http://eprints.utm.my/id/eprint/102300/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147755

The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodicals, and books related to the topic of study to investigate the relationships between E-commerce on marketing Strategy. However, relatively few researches has examined its interventions, and most of the existing studies have not assessed the degree to which these e-commerce applications enable to increase sales and number of potential followers and customers in social media. One reason for this is that there are a number of limitations associated with the implementation of e-commerce applications including the fact that they: (a) low number of sales, (b) are impersonal and passive, and (c) low number of followers. Thus, the primary purposes of this study are to review the interventions of implementation of e-commerce applications towards the marketing strategies, consider the existing literature on the topic, and discuss the impacts and potential limitations of the existing implementation of e-commerce applications. In addition, we offer directions for action research and implementation of e-commerce applications to increase sales and number of potential followers and customers in social media.