The benefit and impact of e-commerce in tourism enterprises

• Main Authors: Yousef A. Baker, El-Ebiary, Mohd Hafiz, Yusoff@Che Abdullah, Pathmanathan, P.R., Khairi, Aseh, Omar Mohammed Ali, Abdullah Al-Qudah, Bishwajeet, Pande, Waheeb, Abu-Ulbeh, Yazeed, Al Moaiad, Samer, Bamansoor
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2021
• Subjects: H Social Sciences (General); HF Commerce; QA75 Electronic computers. Computer science
• Online Access: http://eprints.unisza.edu.my/4304/1/FH03-FIK-21-56491.pdf; http://eprints.unisza.edu.my/4304/2/FH03-FIK-21-54916.pdf; http://eprints.unisza.edu.my/4304/

It is generally accepted that the advancement of information and communication technology (ICT) has contributed to the exponential growth of the electronic marketplace. ICT, especially the internet, is believed to be the most cost-effective tool to help brick and mortar companies gain greater mark...