Preferred neighborhood projects among millennials: yes, in my backyard

• Main Authors: Sim, Hui Shan, Choong, Weng Wai, Wee, Siaw Chui, Low, Sheau Ting
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2022
• Subjects: HT101-395 Sociology, Urban
• Online Access: http://eprints.utm.my/id/eprint/101004/1/SimHuiShan2022_PreferredNeighborhoodProjectsAmongMillennials.pdf; http://eprints.utm.my/id/eprint/101004/; http://dx.doi.org/10.11113/ijbes.v9.n2.943

The millennial generation, Gen Y and Gen Z, have different residential preferences compared to the previous generation. This study aims to understand the millennial’s preferences towards the type of project development and their willingness to pay for the premium towards the preferred type of develo...