Preferred neighborhood projects among millennials: yes, in my backyard
The millennial generation, Gen Y and Gen Z, have different residential preferences compared to the previous generation. This study aims to understand the millennial’s preferences towards the type of project development and their willingness to pay for the premium towards the preferred type of develo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/101004/1/SimHuiShan2022_PreferredNeighborhoodProjectsAmongMillennials.pdf http://eprints.utm.my/id/eprint/101004/ http://dx.doi.org/10.11113/ijbes.v9.n2.943 |
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