The relative importance of trust and usable website design in building e-loyalty intention on internet banking : a case of Maybank2U.com
In e-commerce, loyal customers are considered extremely valuable. The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many banks. Since online transactions involve many uncertainties for the customer...
Saved in:
Main Author: | Abdul Hamid, Nor Aziati |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2005
|
Subjects: | |
Online Access: | http://eprints.uthm.edu.my/9861/1/24p%20NOR%20AZIATI%20ABDUL%20HAMID.pdf http://eprints.uthm.edu.my/9861/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Supplier-customer relationship management and customer loyalty: The banking industry perspective
by: Ndubisi, Nelson Oly, et al.
Published: (2007) -
Millennial loyalty towards artificial intelligence-enabled mobile banking evidence from Indonesian Islamic banks
by: Dwi Suhartanto, et al.
Published: (2021) -
Millennial loyalty towards artificial intelligence-enabled mobile banking. Evidence from Indonesian Islamic banks
by: Dwi Suhartanto, et al.
Published: (2021) -
Factors influencing the adoption of online banking services in Malaysia
by: Mohamed Zabri, Shafie, et al.
Published: (2018) -
Factors influencing online banking adoption: the case of academicians in Malaysian technical University network (MTUN)
by: Al-Subari, Saleh Nasser, et al.
Published: (2018)