Millennial loyalty towards artificial intelligence-enabled mobile banking. Evidence from Indonesian Islamic banks

• Main Authors: Dwi Suhartanto, Moch Edman Syarief, Ade Chandra Nugraha, Tintin Suhaeni, Ambia Masthura, Hanudin Amin
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Limited 2021
• Subjects: HG1501-3550 Banking
• Online Access: https://eprints.ums.edu.my/id/eprint/31632/1/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking%20Evidence%20from%20Indonesian%20Islamic%20banks.pdf; https://eprints.ums.edu.my/id/eprint/31632/3/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking.%20Evidence%20from%20Indonesian%20Islamic%20banks_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/31632/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-12-2020-0380/full/pdf?casa_token=bT49BzvADskAAAAA:QxYiBdbyBrVjejMui8YI93It_FiFEg9i8MmWN3L04N_FyBabEOe6YFUYglnM9xmYJs5IyjIk5Ee60n72Yx2DM1O48ItVwW9VzVVP8QCGGZvsfDF1FP3Z; http://dx.doi.org/10.1108/JIMA-12-2020-0380

Purpose – This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)- enabled mobile banking services in Islamic banks. Design/methodology/approach – This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial le...