Integrated the role of UTAUT and TTF model to evaluate social media use for teaching and learning in higher education

• Main Authors: Al-Rahmi, Ali Mugahed, Shamsuddin, Alina, Wahab, Eta, Al-Rahmi, Waleed Mugahed, Alturki, Uthman, Aldraiweesh, Ahmed, Almutairy, Sultan
• Format: Article
• Language: English
• Published: 2022
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/7631/1/J14508_0c1f15f72df3e695cfcb1e71506f0408.pdf; http://eprints.uthm.edu.my/7631/; https://doi.org/ 10.3389/fpubh.2022.905968

Investigation of task-technology fit and intention to use social media tools needs to focus specifically on higher education for teaching and learning, and its impact on students’ academic performance. This article aims to develop a model that would identify essential aspects that are predicted t...