Improving marketing performance based on analysis of comparative and competitive advantages: an empirical study on java coffee agroindustry in Jember-Indonesia
This study aims to determine the priority strategies for improving the marketing performance of Java Jember Coffee agroindustry based on an analysis of comparative and competitive advantage. The study was conducted using the census method or a complete calculation involving 15 Java Jember Coffee agr...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5633/1/J11804_3803844163e8f054ca05965c8b0f2133.pdf http://eprints.uthm.edu.my/5633/ |
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