A Bright Sight of Green Product Market in Malaysia: An Empirical Evidence Using Structural Equation Modelling
Purpose: This study aims to examine the influence of environmental concern, utilitarian benefits, and self-expressive benefits on the attitudes toward green cleaning brands. Additionally, the effect of a moderating variable (attitudes toward green cleaning brand) on purchase intention for green bran...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universal Publishers
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36571/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36571/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/36571/ |
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