The effects of destination image and perceived risk on revisit intention: a study in the south eastern coast of Sabah, Malaysia

• Main Authors: Harun, Amran, Obong, Amat, Mohd Kassim, Abdul Wahid, Lily, Jaratin
• Format: Article
• Language: English
• Published: Universiti Malaysia Sabah (UMS) 2018
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/5508/1/AJ%202018%20%28552%29.pdf; http://eprints.uthm.edu.my/5508/

This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that...