A social networking-based advertising to enhance customer reach target

• Main Authors: Nuar, Ahmad Najmi Amer Haider, Mahdin, Hairulnizam, Abdullah, Noryusliza, Darman, Rozanawati, Ahmad, Masitah
• Format: Article
• Language: English
• Published: Insight - Indonesian Society for Knowledge and Human Development 2017
• Subjects: HF5410-5417.5 Marketing. Distribution of products; T58.5-58.64 Information technology
• Online Access: http://eprints.uthm.edu.my/5277/1/AJ%202017%20%28364%29%20A%20social%20networking-based%20advertising.pdf; http://eprints.uthm.edu.my/5277/

A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform for advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher giveaway that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provides web analytics and users preferences functions. This will allow marketers to promote their business to specific and focused customers.