A social networking-based advertising to enhance customer reach target

• Main Authors: Nuar, Ahmad Najmi Amer Haider, Mahdin, Hairulnizam, Abdullah, Noryusliza, Darman, Rozanawati, Ahmad, Masitah
• Format: Article
• Language: English
• Published: Insight - Indonesian Society for Knowledge and Human Development 2017
• Subjects: HF5410-5417.5 Marketing. Distribution of products; T58.5-58.64 Information technology
• Online Access: http://eprints.uthm.edu.my/5277/1/AJ%202017%20%28364%29%20A%20social%20networking-based%20advertising.pdf; http://eprints.uthm.edu.my/5277/

A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application prov...