A design framework for the mass customisation of custom-fit bicycle helmet models

• Main Authors: Thierry, Ellena, Mustafa, Helmy, Subic, Aleksandar, Pang, Toh Yen
• Format: Article
• Language: English
• Published: Elsevier B.V. 2018
• Subjects: T Technology (General); HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/4648/1/AJ%202018%20%28429%29.pdf; http://eprints.uthm.edu.my/4648/; https://doi.org/10.1016/j.ergon.2018.01.005

Mass customisation (MC) can provide significant benefits to the customers. For example, custom-fit design approaches can improve the users’ perceived comfort of products where the fit is an important feature. MC can also bring major value to the producers, where for instance, premium prices can be i...