Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

• Main Authors: Dewi Eka Murniati, Dewi Eka Murniati, Abdul Razzaq, Abdul Rasid, Ismail, Affero, Luis Mota, Luis Mota
• Format: Article
• Language: English
• Published: uthm 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/11485/1/J15988_2bf27ea6ee242d74b87f8a0cd49194b6.pdf; http://eprints.uthm.edu.my/11485/; https://doi.org/10.30880/jtet.2023.15.01.013

Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT) of Malaysian rural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found...