Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT) of Malaysian rural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found...

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Bibliographic Details
Main Authors: Dewi Eka Murniati, Dewi Eka Murniati, Abdul Razzaq, Abdul Rasid, Ismail, Affero, Luis Mota, Luis Mota
Format: Article
Language:English
Published: uthm 2023
Subjects:
Online Access:http://eprints.uthm.edu.my/11485/1/J15988_2bf27ea6ee242d74b87f8a0cd49194b6.pdf
http://eprints.uthm.edu.my/11485/
https://doi.org/10.30880/jtet.2023.15.01.013
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