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HOW TO MEASURE AND IDENTIFY THE ULTIMATE IMPROVEMENT REQUIRED FOR CUSTOMER SATISFACTION

In current hypercompetitive markets, customer satisfaction is one of major requirements that enable the company to generate some benefits to their business. This is also including the relationship with the customers as a good foundation for the creation of loyalty and repeat purchase of customers....

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Main Authors: HASOLOAN, HAERY IAN PIETER, YAAKOB, MOHD YUHAZRI, YAHAYA, SAIFUDIN HAFIZ
格式: Article
語言:English
出版: Global Engineers and Technologists Review 2012
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在線閱讀:http://eprints.utem.edu.my/id/eprint/7600/1/Journal_1_IP.pdf
http://eprints.utem.edu.my/id/eprint/7600/
http://www.getview.org/
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