TECHNOLOGICAL COMPONENT AND ITS IMPACT ON THE SUCCESS OF SMI IN SKIN CARE PRODUCT
This paper reports the outcome of a study on the Technological Component and Its Impact on the Success of SMI in Skin Care Product. It has been found that the skin care product produced by local entrepreneur do contain technologically advance ingredients. However it was found that the foreign...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/4155/1/PaperICEI2007_IEEE.pdf http://eprints.utem.edu.my/id/eprint/4155/ |
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| Summary: | This paper reports the outcome of a study on the
Technological Component and Its Impact on the
Success of SMI in Skin Care Product. It has been
found that the skin care product produced by local
entrepreneur do contain technologically advance
ingredients. However it was found that the foreign
products tend to have more sophisticated ingredients
such as proprietary and specially formulated
chemical compounds. It has also been found that the
local products also lag that of the foreign product as
far as the inclusion of natural ingredients are
concerned. As for the approach towards highlighting
the technological component, the entrepreneurs of
local SMI is yet to catch up with that of foreign
products. In specific this paper present the
quantitative study conducted by means of
questionnaire administered to working women in
Melaka. The objectives of the study were to determine
the consumption pattern of facial moisturiser by
consumers of different demographic characteristics
in Malacca, followed by identifying the most
frequently used brands whether they are of local or
foreign brands and finally to determine the factors
influencing consumer in deciding to purchase a
particular facial moisturiser. The results indicated
that facial moisturiser is the second most commonly
used daily facial care product after the facial
cleanser. Foreign brand facial moisturiser was
preferred than the local brands. The technological
content of the moisturiser, in specific the facial
moisturiser’s ingredient was found to be the most
important factor influencing consumer’s preference
to purchase a particular brand of facial moisturiser. |
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