Analyzing the relations between menu features and customer intention to use for self service kiosk at McDonald

• Main Authors: Shaharin, Norshahira, Musa, Haslinda, Abdul Rashid, Nurulizwa, Masellin, Carol Angela, Al-Shami, Samer Ali Hussein, Jopri, Mohd Hatta
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2024
• Online Access: http://eprints.utem.edu.my/id/eprint/27825/2/0254025082024155439.pdf; http://eprints.utem.edu.my/id/eprint/27825/; https://hrmars.com/papers_submitted/21911/analyzing-the-relations-between-menu-features-and-customer-intention-to-use-for-self-service-kiosk-at-mcdonalds.pdf

Self-service technologies have been defined as a technical interface that allows clients to create services without the assistance of a service representative. As the food service sector grows, technology advances that improve service operations are being developed and deployed at a rapid pace. In g...