Factors influencing technology acceptance for ubiquitous public transportation services in tourism

• Main Authors: Salam, Sazilah, Rusdi, Jack Febrian, Shafie, Norazlina, Ahmad Fesol, Siti Feirusz
• Format: Article
• Language: English
• Published: Institute Of Advanced Engineering And Science (IAES) 2023
• Online Access: http://eprints.utem.edu.my/id/eprint/27190/2/0113731122023660.PDF; http://eprints.utem.edu.my/id/eprint/27190/; https://www.beei.org/index.php/EEI/article/view/5822/3502

This article discusses the factors that influence public transport users and the driver’s intentions towards ubiquitous features for public transport services. This study used convenience sampling for selecting tourists and a purposive sample to select bus drivers, taxi drivers, and trishaw pu...