Digital marketing usage among small rural businesses in Malaysia: an exploratory factor analysis (EFA)
The purpose of this study is to evaluate the elements of digital marketing usage among small rural businesses using the EFA procedure. Furthermore, this study has developed and validated instrument of digital marketing usage in the context of rural businesses in Malaysia. This study utilized cross s...
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://eprints.utem.edu.my/id/eprint/26541/2/DIGITAL-MARKETING-USAGE-AMONG-SMALL-RURAL-BUSINESSES-IN-MALAYSIA-AN-EXPLORATORY-FACTOR-ANALYSIS-EFA.PDF http://eprints.utem.edu.my/id/eprint/26541/ https://hrmars.com/papers_submitted/15895/digital-marketing-usage-among-small-rural-businesses-in-malaysia-an-exploratory-factor-analysis-efa.pdf |
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