Artificial intelligent towards hotels’ competitive advantage. An exploratory study from the UAE

• Main Authors: Al-Shami, Samer Ali Hussein, Abdul Rashid, Nurulizwa, Al Mamun, Abdullah, Ahmed, Elsadig Musa
• Format: Article
• Language: English
• Published: Emerald Publishing 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/26136/3/10-1108_FS-01-2021-0014.pdf; http://eprints.utem.edu.my/id/eprint/26136/; https://www.emerald.com/insight/content/doi/10.1108/FS-01-2021-0014/full/html

Purpose – Hotel industry is witnessing a radical change as a result of technology interaction such as artificial intelligence (AI) in service tasks. As a result of this transformation, the pattern of service delivery based on human interaction has been changed to digital interaction. This brought op...