Safety and quality improvement of street food packaging design using quality function deployment
Product packaging shows product detail and characteristics and can influence consumer desire. A wellpackaged product, when seen or felt, improves product perception and attitude. In Yogyakarta, fried meatballs are popular street food. Customers often complain about packaging post-purchase. Customers...
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Main Authors: | , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Tun Hussein Onn Malaysia
2021
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Online Access: | http://eprints.utem.edu.my/id/eprint/25955/2/5715-ARTICLE%20TEXT-31596-2-10-20210318.PDF http://eprints.utem.edu.my/id/eprint/25955/ https://publisher.uthm.edu.my/ojs/index.php/ijie/article/view/5715/4069 |
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