Reasons Behind Consumer's Behavioral Intentions Toward Digital Piracy
This study investigates the reasons (social influence, economic factors, consumer morality and technology factors) that influence punter's behavioral intention toward digital piracy. The study adopted a quantitative method, and 150 questionnaires were distributed to target respondents In this r...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2020
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| Online Access: | http://eprints.utem.edu.my/id/eprint/25187/2/16CTN-8730-AIMC%20%282%29.PDF http://eprints.utem.edu.my/id/eprint/25187/ https://www.ingentaconnect.com/content/asp/jctn/2020/00000017/00000002/art00041;jsessionid=3ggf29jv1xpd0.x-ic-live-02#expand/collapse |
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| Summary: | This study investigates the reasons (social influence, economic factors, consumer morality and technology factors) that influence punter's behavioral intention toward digital piracy. The study adopted a quantitative method, and 150 questionnaires were distributed to target respondents In this research through Google Form Online. From the result, three factors showed a significantly positive relationship with consumer's behavioral intention toward digital piracy. This study can help related parties to more understand the reasons behind consumers' behavioral Intentions toward digital piracy and achieve reducing digital piracy case purposes. |
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