Reasons Behind Consumer's Behavioral Intentions Toward Digital Piracy

• Main Authors: Abdul Aziz, Nor Azah, Khoo, Qiu Ti, Azman, Hartini, Sufian, Atirah
• Format: Article
• Language: English
• Published: American Scientific Publishers 2020
• Online Access: http://eprints.utem.edu.my/id/eprint/25187/2/16CTN-8730-AIMC%20%282%29.PDF; http://eprints.utem.edu.my/id/eprint/25187/; https://www.ingentaconnect.com/content/asp/jctn/2020/00000017/00000002/art00041;jsessionid=3ggf29jv1xpd0.x-ic-live-02#expand/collapse

This study investigates the reasons (social influence, economic factors, consumer morality and technology factors) that influence punter's behavioral intention toward digital piracy. The study adopted a quantitative method, and 150 questionnaires were distributed to target respondents In this r...