Framework for Agent-Based Buying Decision Process
In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much nee...
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Main Authors: | Razali, Sazalinsyah, Osman, Mashanum |
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Other Authors: | Shi, Zhong-Zhi |
Format: | Book Section |
Language: | English |
Published: |
Springer-Verlag
2006
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Subjects: | |
Online Access: | http://eprints.utem.edu.my/id/eprint/177/1/razali2006-PRIMA-framework.pdf http://eprints.utem.edu.my/id/eprint/177/ http://dx.doi.org/10.1007/11802372_89 |
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