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Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant ad...

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Bibliographic Details
Main Author: Low, Chee Kong
Format: Thesis
Language:English
Published: 2006
Subjects:
HF5410-5417.5 Marketing. Distribution of products
Online Access:http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf
http://eprints.usm.my/8473/
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spelling my.usm.eprints.8473 http://eprints.usm.my/8473/ Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb]. Low, Chee Kong HF5410-5417.5 Marketing. Distribution of products Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms. 2006-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf Low, Chee Kong (2006) Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb]. PhD thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5410-5417.5 Marketing. Distribution of products
spellingShingle HF5410-5417.5 Marketing. Distribution of products
Low, Chee Kong
Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
description Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms.
format Thesis
author Low, Chee Kong
author_facet Low, Chee Kong
author_sort Low, Chee Kong
title Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_short Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_full Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_fullStr Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_full_unstemmed Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
title_sort application of control mechanisms on marketing decisions in multinational company marketing units in malaysia [hf5415.13. l912 2006 f rb].
publishDate 2006
url http://eprints.usm.my/8473/1/APPLICATION_OF_CONTROL_MECHANISMS_ON_MARKETING_DECISIONS_IN_MULTINATIONAL_COMPANY_MARKETING_UNITS_IN_MALAYSIA.pdf
http://eprints.usm.my/8473/
_version_ 1643700997973868544
score 13.149126

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