Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention

• 第一著者: Saad, Ebtiessam Ali Labib
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2019
• 主題: HF5001-6182 Business
• オンライン･アクセス: http://eprints.usm.my/48100/1/full%20thesis%20by%20EBTIESSAM%20cut.pdf; http://eprints.usm.my/48100/

The advent of social media has changed consumers’ role into a more active one, and this has necessitated the need to understand their behaviours on social media platforms better. These platforms have inadvertently culminated in co-creation and resulting in more complexity as customers, business part...