Beyond Business : Corporate Social Responsibility (CSR) Among Small Businesses In Jelutong Market, Penang, Malaysia

• Main Author: Wong, Teik Aun
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: H1-99 Social sciences (General)
• Online Access: http://eprints.usm.my/45504/1/WONG%20TEIK%20AUN.pdf; http://eprints.usm.my/45504/

This study explores the phenomenon of Corporate Social Responsibility (hereinafter abbreviated as “CSR”) among small businesses in Jelutong wet market in Penang, Malaysia. This is a qualitative research employing case study methodology with three (3) data gathering instruments employed namely non-pa...