Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection
In the 1980s, several key policies were introduced to transform Malaysia from an agricultural based economy to an industrial nation e.g., the ‘Malaysian Incorporated’, ‘Industrialization’ and ‘Privatization’ policies. This study chronicles the early development of public relations (PR) in Malaysia a...
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| 第一著者: | |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English English English |
| 出版事項: |
2013
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| オンライン･アクセス: | http://irep.iium.edu.my/35877/1/PR_and_CSR.pdf http://irep.iium.edu.my/35877/2/PR_and_CSR-_Bournemouth.pdf http://irep.iium.edu.my/35877/3/Tentative_Program__IHPRC_2013.pdf http://irep.iium.edu.my/35877/ |
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