A Hypothetical Comparison between Event Marketing and Conventional Advertising
The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this ar...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Universiti Sains Malaysia
2014
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/41045/1/5._event_marketing.pdf http://eprints.usm.my/41045/ |
| الوسوم: |
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