A Hypothetical Comparison between Event Marketing and Conventional Advertising

The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this ar...

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Bibliographic Details
Main Authors: Ara, Husna, Sarwar, Nafish, Zabeen, Mashruha
Format: Article
Language:English
Published: Universiti Sains Malaysia 2014
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Online Access:http://eprints.usm.my/41045/1/5._event_marketing.pdf
http://eprints.usm.my/41045/
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