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Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia

Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision...

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Main Author: Mohd. Suki, Norazah
Format: Article
Language:English
Published: Penerbit Universiti Sains Malaysia (USM Press) 2013
Subjects:
P1-1091 Philology. Linguistics(General)
Online Access:http://eprints.usm.my/40649/1/Art3.pdf
http://eprints.usm.my/40649/
http://ijaps.usm.my/wp-content/uploads/2013/07/Art3.pdf
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id my.usm.eprints.40649
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spelling my.usm.eprints.40649 http://eprints.usm.my/40649/ Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia Mohd. Suki, Norazah P1-1091 Philology. Linguistics(General) Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly drawn from students in a public university in the Federal Territory of Labuan, Malaysia. Their participation was purely voluntary. Penerbit Universiti Sains Malaysia (USM Press) 2013 Article PeerReviewed application/pdf en http://eprints.usm.my/40649/1/Art3.pdf Mohd. Suki, Norazah (2013) Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia. International Journal of Asia Pacific Studies (IJAPS), 9 (2). pp. 50-63. ISSN ISSN: 1823-6243 http://ijaps.usm.my/wp-content/uploads/2013/07/Art3.pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic P1-1091 Philology. Linguistics(General)
spellingShingle P1-1091 Philology. Linguistics(General)
Mohd. Suki, Norazah
Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
description Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly drawn from students in a public university in the Federal Territory of Labuan, Malaysia. Their participation was purely voluntary.
format Article
author Mohd. Suki, Norazah
author_facet Mohd. Suki, Norazah
author_sort Mohd. Suki, Norazah
title Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
title_short Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
title_full Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
title_fullStr Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
title_full_unstemmed Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
title_sort green awareness effects on consumers' purchasing decision: some insights from malaysia
publisher Penerbit Universiti Sains Malaysia (USM Press)
publishDate 2013
url http://eprints.usm.my/40649/1/Art3.pdf
http://eprints.usm.my/40649/
http://ijaps.usm.my/wp-content/uploads/2013/07/Art3.pdf
_version_ 1643710000479076352
score 13.154949

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