The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia

Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe t...

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Main Authors: Abd Rahim, Rahizah, Jalaludin, Farah Waheeda, Tajuddin, Kasmah
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2011
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Online Access:http://eprints.usm.my/36560/1/AAMJ_16.1.6.pdf
http://eprints.usm.my/36560/
http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf
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spelling my.usm.eprints.36560 http://eprints.usm.my/36560/ The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia Abd Rahim, Rahizah Jalaludin, Farah Waheeda Tajuddin, Kasmah HD28-70 Management. Industrial Management Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR) does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and services. The definition of CSR was adopted from Carroll's definition, which included economic, legal, ethical and philanthropic responsibilities. A total of 220 structured questions were distributed, with 193 returned for analysis. The results showed significant positive relationships between all of the variables used in measuring CSR and consumers' buying behaviour. Malaysian consumers' priority, however, seemed to be different from Carroll's pyramid, where, although economic responsibility remained the utmost priority, philanthropy stood second, followed by ethical and legal responsibility. Asian Academy of Management (AAM) 2011 Article PeerReviewed application/pdf en http://eprints.usm.my/36560/1/AAMJ_16.1.6.pdf Abd Rahim, Rahizah and Jalaludin, Farah Waheeda and Tajuddin, Kasmah (2011) The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia. Asian Academy of Management Journal (AAMJ), 16 (1). pp. 1-21. ISSN 1394-2603 http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Abd Rahim, Rahizah
Jalaludin, Farah Waheeda
Tajuddin, Kasmah
The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia
description Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR) does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and services. The definition of CSR was adopted from Carroll's definition, which included economic, legal, ethical and philanthropic responsibilities. A total of 220 structured questions were distributed, with 193 returned for analysis. The results showed significant positive relationships between all of the variables used in measuring CSR and consumers' buying behaviour. Malaysian consumers' priority, however, seemed to be different from Carroll's pyramid, where, although economic responsibility remained the utmost priority, philanthropy stood second, followed by ethical and legal responsibility.
format Article
author Abd Rahim, Rahizah
Jalaludin, Farah Waheeda
Tajuddin, Kasmah
author_facet Abd Rahim, Rahizah
Jalaludin, Farah Waheeda
Tajuddin, Kasmah
author_sort Abd Rahim, Rahizah
title The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia
title_short The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia
title_full The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia
title_fullStr The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia
title_full_unstemmed The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia
title_sort importance of corporate social responsibility on consumer behaviour in malaysia
publisher Asian Academy of Management (AAM)
publishDate 2011
url http://eprints.usm.my/36560/1/AAMJ_16.1.6.pdf
http://eprints.usm.my/36560/
http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf
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score 13.144533