Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
The influence of country of origin on the evaluation of products and purchase intention has been studied for decades. However, this paradigm has shifted where nowadays, products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation o...
Saved in:
Main Authors: | Neoh , Chee Yeong, Mohamad, Osman, T. Ramayah, T. Ramayah, Omar, Azizah |
---|---|
Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2007
|
Subjects: | |
Online Access: | http://eprints.usm.my/35946/1/AAMJ_12-1-1.pdf http://eprints.usm.my/35946/ http://web.usm.my/aamj/12.1.2007/AAMJ%2012-1-1.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008) -
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
by: Teo , Poh Chuin
Published: (2011) -
Brand name and country-of-origin effects on consumers in Malaysia
by: Neoh, Chee Yeong
Published: (2004) -
Intention To Purchase Via The Internet:
A Comparison Of Two Theoretical Models
by: J. Ma'ruf, Jasman, et al.
Published: (2005) -
Research design: ethnocentrism on purchase intention of fast fashion co-branding in China.
by: Zhou, Fangyu, et al.
Published: (2023)