Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations
This study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-lik...
Saved in:
Main Authors: | M. Saad, Norizan, K. Ahmed, Pervaiz, Mohammed Rafiq, Mohammed Rafiq |
---|---|
Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2002
|
Subjects: | |
Online Access: | http://eprints.usm.my/35604/1/AAMJ_7-2-3.pdf http://eprints.usm.my/35604/ http://web.usm.my/aamj/7.2.2002/AAMJ%207-2-3.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
AMU 642 - International Marketing
by: PPP, Pusat Pengajian Pengurusan
Published: (1995) -
Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia
by: Ng , Peng Long
Published: (2010) -
The Relationship Between Women Entrepreneurial Competencies, Business Competitive Advantage And Firm Performance In Nigeria
by: ., Mohammed Kabir
Published: (2017) -
Transfer Of Marketing Knowledge In Thai
International Joint Venture Firms
by: Mohamad, Osman, et al.
Published: (2010) -
AMU 642 - INTERNATIONAL MARKETING OKT-NOV 1995.pdf
by: PPP, Pusat Pengajian Pengurusan
Published: (1995)