RTM Goes Digital: Process & Challenges

• Main Authors: Ibrahim, Intan Soliha, Wahab, Juliana Abdul, Salleh, Suhaimi
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: P87-96 Communication. Mass media
• Online Access: http://eprints.usm.my/32017/1/Intan_Soliha%2CDr_Juliana%2CSuhaimi_Salleh.pdf; http://eprints.usm.my/32017/; http://www.icmcc2015.usm.my/

Radio and Television Malaysia (RTM) is a broadcasting station own by The Malaysian Government. The study is to examine RTM’s readiness and preparation intended for digital radio broadcasting. These studies apply qualitative approach through in-depth interviews. Issue regarding digital radio are complex and subjective. Moreover, the implementation of digital radio involved technology, organisation and the readiness of RTM. Radio established in Malaya (Malaysia) through electromagnetic wave (analogue) in 1920. As a result of Malaysia formation in 1963, RTM functioned in analogue wave until present. Astro is the first digital broadcasting station in Malaysia. Astro officially aired in 1996 and became a push factor for RTM to begin with the digital project in 2000.