RTM Goes Digital: Process & Challenges
Radio and Television Malaysia (RTM) is a broadcasting station own by The Malaysian Government. The study is to examine RTM’s readiness and preparation intended for digital radio broadcasting. These studies apply qualitative approach through in-depth interviews. Issue regarding digital radio are...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/32017/1/Intan_Soliha%2CDr_Juliana%2CSuhaimi_Salleh.pdf http://eprints.usm.my/32017/ http://www.icmcc2015.usm.my/ |
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| Summary: | Radio and Television Malaysia (RTM) is a broadcasting station own by The
Malaysian Government. The study is to examine RTM’s readiness and
preparation intended for digital radio broadcasting. These studies apply
qualitative approach through in-depth interviews. Issue regarding digital radio
are complex and subjective. Moreover, the implementation of digital radio
involved technology, organisation and the readiness of RTM. Radio established
in Malaya (Malaysia) through electromagnetic wave (analogue) in 1920. As a
result of Malaysia formation in 1963, RTM functioned in analogue wave until
present. Astro is the first digital broadcasting station in Malaysia. Astro
officially aired in 1996 and became a push factor for RTM to begin with the
digital project in 2000. |
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