Why I Retweet? Exploring User’s Perspective on Decision-Making of Information Spreading during Disasters
The extensive use of social media during disasters raises an important issue concerning use of social media to spread information, including misinformation. This study explores the underlying behavioral context of disaster information sharing by Twitter users. We conducted a web survey with 999...
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Main Authors: | , , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | http://eprints.usm.my/31974/1/NorAthiyah_MUHA_HICSS.pdf http://eprints.usm.my/31974/ http://hdl.handle.net/10125/41202 |
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Summary: | The extensive use of social media during disasters
raises an important issue concerning use of social
media to spread information, including
misinformation. This study explores the underlying
behavioral context of disaster information sharing by
Twitter users. We conducted a web survey with 999
respondents in Japan to determine what makes people
retweet disaster information in disaster situations. As a
result of factor analysis, four factors were identified
from 36 questions, namely: 1) Willingness to provide
relevant and updated information because the
information is believable, 2) Want people to know the
information they perceive as important, 3)
“Retweeter” subjective feelings and interests, and 4)
Want to get feedback and alert other people. The
results suggest that two of the factors influenced
different groups of people in the community differently;
however, everybody can play their role to reduce the
negative impact of social media used for future
disaster. Based on the findings, we discuss practical
and design implications of social media use during
disasters. |
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