The Contribution Of Marketing Communication Towards Sustainability Of Mb Global

Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran ke arah kelestarian MB Global. This case study has been conducted to analyze the contribution of marketing communication towards sustainability of MB Global.

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Bibliographic Details
Main Author: Ab Samad, Hafidzoh
Format: Thesis
Language:English
Published: Universiti Sains Malaysia 2015
Subjects:
Online Access:http://eprints.usm.my/30006/1/Hafidzoh.pdf
http://eprints.usm.my/30006/
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Summary:Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran ke arah kelestarian MB Global. This case study has been conducted to analyze the contribution of marketing communication towards sustainability of MB Global.